While visiting the capital of Norway, I got a chance to see one of the biggest and the most spectacular shows during Oslo Fashion Week-Moods of Norway. The location of the show as well as the collection have been always a big surprise. This season it was organized in a form of a picnic in the picturesque outdoor scenery. The collection was kept in a mood of preppy elegance. Life-size tractors, symbols of the brand, were placed everywhere. To warm up atmosphere before the show, horse races took place.
Short history of the brand:
Two local designers Simen Staalnacke and Peder Børresen, gave birth to a concept soon to be known, worn, and adored, as The Moods of Norway. Soon they met up with the third musketeer, Stefan Dahlkvist and drew their lines for the coming collections.
Moods of Norway is known for its strong colours and playful attitude in designing the clothes. The designers are able to find inspiration in everything that is traditionally Norwegian but at the same time they make it something fashionable and unique.
As the designers say: 'Our main goal, besides making our grandmas happy, is to make happy clothes for happy people around the world'.
And therefore each collection is joyful, colourful and energetic.
This internationally renowned lifestyle brand is represented in Norway, Sweden, Benelux, Switzerland, Spain, Japan and USA.
Take a look at the surrealistic spring/summer 2012 collection.
Welcome to the happy universe of Moods of Norway !
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| Peder Børresen, Stefan Dahlkvist and Simen Staalnacke; the cocktail-swinging trio and equally talented designers/owners of Moods of Norway |
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| Milena at the Moods of Norway show |
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Milena with one of the designers/owners of Moods of Norway-Simen Staalnacke |
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| Designers at the show |
Some people I spotted at the show.....Definitely You wouldn't say that Scandinavians don't know how to play with fashion. Big plus for creativity and playing with colours!
Photos by Milena M.
http://blog.norway.com/
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